Getting found on Google means lots of good things for your business. It means building a stronger online presence, creating brand awareness for your business, and getting more customers in the door. There are three major ways to get found on Google; through Google Maps, Google Search, and Google Images. But getting found doesn’t just mean having a website—it means being at the very top of search results when people are searching for businesses like yours online.
Your Google My Business is important because it tells you how quickly and easily customers are able to find your business when seeking solutions locally. If your competitors are all ranking on the first page of Google, and your business is ranking on the second, you will likely be losing a lot of customers to your competition. This post will show you how to get found on a Google Maps, Web, and Images search by the right people.
How Do I Get Found on Google Maps?
Getting found on Google Maps is the first step to getting found on Google. Ranking your business in the top 3 results also called the Map Pack is directly correlated to how complete and accurate your Google My Business listing is, and how high your website ranks on Google. In order to get found on Google Maps, simply follow the outline below.
How to Create Your Google My Business Profile
The more information that Google has about your business, the higher you will show in search engine results. In order to have strong SEO, it is important that you take the time to complete your Google My Business profile, and update it regularly. In order to get found on Google, make sure you have created your Google My Business profile.
Here’s how to create and verify your Google My Business listing:
1. First, create a Google account for your business at https://www.google.com/business/.
2. Search for your business on Google Maps, either through Google Search and then by clicking on Maps, or by going to Google.com/maps and searching for your business. If your business is already visible with a listing, then you may claim it by selecting “claim this business” under Google Maps.
3. If your business does not appear on Google Maps, then you can create a new listing from scratch in Google Maps. You can do this by clicking on “add a place”.
4. Google will ask for your business address, which you should enter. Also enter the type of business you operate and fill out all relevant fields, including contact info, hours of operation, and description. Google will then add your location to their listings, typically instantly. It will take about 24 hours for your Google My Business listing to appear under Google Maps, but you’ll receive an email immediately from Google informing you that the new listing is active and giving you a link to click on to visit it.
5. Click that link, and your business listing should pop right up.
Verify Your Google My Business Information
Verifying your Google My Business profile is equally important to completing it. Without verification, you will not be able to make any changes to your listing once it has been published. In order to verify your business, Google will send you a verification code or PIN, which you can then enter online. The PIN can be sent via postcard to the physical address of your business, the phone number associated with your business, the email address listed for your business, or instantly if you have already been validated in the Google Search Console. Verifying your Google My Business profile is imperative for getting found on Google Maps.
Collect Google Reviews
Collecting reviews is extremely important for building customer loyalty and trust, establishing strong SEO, and building brand awareness. Your happy customers are the best proof that you are a reliable business with a superior product to your competitors. Positive reviews will also help you to build strong SEO for your business and help you get found on Google Maps by more customers. If you are lacking organic reviews for your business on Google, a great way to get more is to ask loyal and returning customers to leave a kind word or review for you online. Customers that return to you, again and again, will be happy to spread the word about your services.
Post Actively to Your Google Profile
Getting found on Google Maps isn’t just about having accurate information, but also about keeping that information updated and active. Businesses that post on Google My Business regularly and have a complete and accurate Google My Business listing receive 7x more clicks than businesses that don’t. Update your customers with your latest service offerings, new products, and in-store events. Posting regularly on your Google My Business profile is key to showing up at the top of search results and getting found on Google Maps. The more you post, update, and respond to reviews, the higher your business will show in Google results.
How Do I Get Found on a Google Search?
Getting found on a Google search is just as important as getting found on Google Maps. When potential customers are browsing for a solution to their problem, you want your business to be the first result they see. But if you aren’t optimizing your Google My Business profile, targeting local search, and actively marketing online, then your business will not get found online. Here’s how to get found by potential customers on a Google search the very first time.
As a business, it can be hard to compete against larger companies with stronger SEO, but you can still capture and cultivate your local SEO, which is even more vital to your business. To get found on a Google search by potential customers, use location-based keywords in your content to drive local traffic your way.
This doesn’t have to be a lot of work. Something as simple as adding your location to your website can make a big impact. Another way to build your local SEO is by getting on directories, such as Yelp, which may rank higher than your own website due to their strong and established SEO ranking. Just like getting found on Google Maps, collecting reviews will get your business ranked higher in directory searches, and get your business found by more customers in your area. Finally, as mentioned above, getting on Google Maps is vital to getting found on google and building local SEO.
Have A Content Strategy
If your content is consistent, your potential customers will be more likely to pick you over a competitor. A stable content marketing strategy is key for getting found on a Google Search, as it helps Google to see you as more established and reliable. You can start building out a content strategy by optimizing each page of your website to rank for different keywords, such as targeting a specific audience through each blog post. You can do this by considering your target audience and then evaluating what they like and the similarities between them.
The more specific your keywords, the more targeted your reach will be. On that subject, make sure that you start and maintain an active blog on your website. A blog with local topics, relevant customer struggles, and useful information will help to drive relevant traffic to your website and improve your SEO, making it easier for your business to get found on Google. The more answers you have on your website to questions that your target audience is asking, the better chance you have of getting found on a Google web search.
Run a Paid Campaign
Running a Google Ads campaign can be a major boost to your SEO. While you can advertise on many different platforms and search engines, Google is by far the most popular to advertise on due to the wide reach and targeting abilities. In order to run a successful paid search campaign on Google, you should first consider your goals, budget, and keywords.
Think about queries your customers are typing in for which your business could show up in the Google results. The Google Keyword Planner is a great resource and tool to use to help create that list (there are also several Google Keyword alternatives). Be sure to track your results to see what worked, and what didn’t, in order to get found on Google more for every paid campaign you run.
How Do I Get Found on Google Images?
Getting found on Google Images is just as important as getting found on Google Search and Google Maps. While language and text can help customers to get an idea of the services you offer, Google Images provides an entirely different experience for the potential customer. For visually-appealing industries, like interior design or landscaping, Google Images is especially important because customers want to be able to see your services. You’re not selling your services by talking or writing about them, you’re selling then based on how they look.
How to Optimize Your Images for Google Search
This post goes into more depth on how to get found on Google Images and build strong SEO, but we’ll cover the steps briefly here. When adding images to your website, there are four steps to consider:
Size: Make sure your file size is the smallest it can be while still maintaining the highest quality and proper image size. Large files will slow down the load time of your site which will impact your web search optimization as well.
File Name: Make sure that the name of the file you’re uploading to your website from your computer clearly describes the image and contains keywords you’re targeting for the page on which the image is being placed. For most content management systems like WordPress, an uploaded image becomes a URL and/or media file containing the name of the computer file. Naming the file beforehand will ensure the proper keywords get included in the URL and media file name.
Alt tags or attributes: Alt text is simply the text alternative of an image, which enables Google’s crawlers to “see” an image and know what it’s representing. Every image you upload to your website should contain alt tags, and the alt tag should include the keywords you’re targeting with that image.
Captions: The caption associated with your image can also strengthen the signals to Google about the picture and help it to get found in the proper Image search.
Final Tips for Getting Found on Google
Whether you’re trying to get found on a Maps, Web, or Images search, there are three key fundamentals to maximizing your success.
Google Your Keywords
When you optimize a page or post for a particular keyword, perform a Google search for that keyword first. If you don’t research what keywords you want to target, you won’t know if matches up with the type of content Google provides for that keyword. If your business sells camping supplies and you’re trying to get a post on your latest product to rank for “lamp”, you will not have much luck.
If you perform that search in Google, you will find that there are thousands of desk lamps and floor lamps being sold, rather than a camping lamp. To get that page to get found on Google, you’ll need to adjust your keyword targeting for that page to be more specific. Remember that Google takes user behavior into account to categorize and rank pages, so it is serving up what its users are looking for when they search these terms under Google images.
Google prioritizes users having a secure experience. If your website, images, or Google My Business profile appear to be untrustworthy, then Google will rank your images and website lower and lower in search results. Make sure the page titles and meta descriptions that show up in Google search results accurately reflect what they will find on the page when they click on it. While backlinks are a great way to build strong SEO, you need to make sure that the sites you are getting backlinks from are reliable and trustworthy as well.
Finally, make sure that your business listing information is consistent across all platforms and published content, as well as your images. The more Google can learn about your business and verify these learnings as truth, the higher it will rank you and the more likely you will be to get found on Google Images.
High-quality content and images that provide a useful, secure, and satisfying experience for users will make Google favor you content over competitors. Beautiful and relevant photos, fast website load time, and a secure and updated website will push your images to the top of results. Staying at the forefront of Google images can be a challenge amongst so much competition, so it is vital to make sure your content of the highest quality.