With all the advice and gurus out on the internet, it can take time to sort out where the opportunity lies when it comes to marketing your business with a return on investment (ROI). If you are like most business owners, you don’t have brand impressions as a priority and are most likely focused on getting a return. BR Consulting was born to provide a return on marketing efforts. With all the advice and different resources around giving other answers, we wanted to help you sort through the nonsense and have an actionable approach.
If your business is an e-commerce store, meaning you sell on Shopify, Wix, Woo Commerce, or other similar platforms, you can find some low-hanging fruit within your email marketing campaigns. Are you sending newsletters? Are you following up post-purchase via email? Are you reaching out to customers who look at your site or products but do not buy? Taking this a step further, do your research to determine if your customers or prospects mind receiving text messages from your brand. Text typically receives 60% better open rates, and nearly 55% of businesses utilize SMS in their marketing mix.
If your business provides a service or is a storefront business, make sure you are having the people talk about you on the internet the same way they refer people by word of mouth. WHAT DO WE MEAN BY THAT!? It’s simple. Reviews. Reviews. Reviews. We recommend Google as the holy grail for collecting these reviews but depending on your niche. It may be a specific directory or location you want these reviews. If nothing else, your website should be your go-to spot for collecting these.
No matter if you or your business’s focus is on B2B or B2C we have strategies and case studies to support your growth in an ROI effective way. Stop wasting time with testing and hire a professional.
PRO TIP: Use sydication with your reviews across multiple platforms or marketplaces to utilize reviews across different mediums.